Pop-Ups are one of the best ways of creating a meaningful experience for your brand. It is the most effective way to get in front of your audience to talk about/show off your pieces quality, meaning, and showcase who you are as an entrepreneur. I have had two pop up experiences thus far and am writing this to share my key take aways

“Sneaker Con” type events:

1. BE THERE EARLY
   1. get established before anyone else gets there so you're not rushing
   2. looks unprofessional if you are late
2. Introduce yourself to vendors around you
   1. ease the awkwardness
   2. great networking opportunities
   3. ex: I had no intention of buying anything, but I went up to everyone and asked “what do you have in size 13”. Way to easily break the ice and start a conversation about your brand/who you are
3. Don’t be a car salesman, but at least say “what's up” to people passing by or “how are you doing man?”
   1. Don’t want to have the reputation of being the overly salesy
   2. On the contrary, don’t be awkward and just stand there
      1. if you say something people will feel awkward and stop
4. DO SOMETHING UNIQUE AT YOUR BOOTH
   1. every booth looked the same
   2. stand out